Author: Terry Severson, Director, Savings Plans Marketing, First National Bank of Omaha

It’s the most wonderful time of year—from treasured traditions and family gatherings, to the overall spirit of warmth and generosity that give the winter months their magic – the holiday season is a fun and festive time for all. This year, while you celebrate full stockings, stomachs and hearts, consider also filling your loved one’s NEST 529 College Savings Plan account.


Whether the child in your life is an athlete, an adventurer or a creative, a contribution to their NEST 529 account is the perfect one-size-fits-all gift to nurture their unique talents and ambitions. Considering the high costs of higher education, taking active measures to ensure that your loved one can afford to attend the best college for them, without being burdened by extensive student loans, is a present they will never outgrow.

To give your NEST 529 account an extra-special season’s greeting, unwrap these helpful tips:

  • Encourage your family and friends to gift to your child’s NEST 529 account. Ugift, the free online gifting service, makes it easy for friends and family members to contribute to a child’s account via electronic transfer from their bank account or mail, without having to register or pay a service fee. Bonus: encourage your loved ones to set up a NEST 529 account for their child if they don’t already have one. Not only will you be starting a holiday tradition of gifting good fortune—you’ll also be helping them with the necessary support and savings for a bright future.
  • Did you spend below your anticipated holiday budget? Or, do you have presents or purchases you’re planning to exchange or refund? Consider contributing any extra funds you have left over from your holiday shopping budget to your child’s NEST 529 account. Even a seemingly small amount can make a big difference. 
  • Between photography, drawing and essay contests, NEST 529 offers a multitude of scholarship opportunities, contests and bonuses throughout the year. Take advantage of these opportunities and monitor our website for postings and deadlines so that you can enter for your chance to win a contribution to your loved one’s NEST 529 account.

From gingerbread house making to cookie baking and last-minute shopping, don’t forget to add NEST 529 contributions to your list—and make sure to check it twice.